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+974 7716-3979

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Kuwait, Brazil, Indonesia, Qatar

©2017 BY FABIANA SANTANA.

Marketing Consultant

The

Fabiana 

Way

Combine creativity, responsibility and good humour, and you have Fabiana Santana.

 

Fabiana is an international senior marketer and talented communicator who infuses new ideas and strategies into just about everything. Using positivity and business technicallities, Fabiana helps companies and individuals define where to focus to ensure growth.

 

Let's create together something that works! 

 
 
 
 
 
 

What I Offer

The Journey

This specific service is designed to analyze, confront, and solve your business needs. I provide customized Marketing solutions. I'll work with you throughout the entire decision-making process and guarantee results. Don't have a plan?  Don't worry. I'll support you to build it!

A Comprehensive Approach

A great product, the right price, the best location, and outstanding promotion aren't enough anymore to conquer your potential customers. The right brand strategy considers additional factors such as culture, emotions, and solutions. I'll support you in designing the right brand strategy and finding the right customers for your business.

Transformation

Currently, digital is the heart of any business and where companies have been struggling most. I'll analyse your digital presence and set a Digital Vision, Strategic Priorities and roadmap to ensure digital success for your business. As content is vital, I'll deliver the right one accordingly to your brand.

People & Skills

I will support you in reaching your goals or even defining them. Through 1:1 sessions we'll work on emotional self-awareness to set goals, identify measures of success and build a customized development plan for getting there and be successful.

 
About Me

I’m a senior expert in Marketing 360° in emerging markets and had supported more than 90 brands in different industries to reach their goals, coaching more than 350 people throughout their careers.

Qualifications

Bachelor in Public Relations & Communications 

University of São Paulo - USP

Master of Business Administration 

 Fundação Getúlio Vargas - FGV

Business Disruptive Strategy

 Harvard Business School

Digital, Social Media & E-commerce 

 Wharton University

Entrepreneurship

Massachusetts Institute of

Technology - MIT

Customer Relationship

Management

Indian Institute of

Management Bangalore

-  IIMB

Brands

Levi's

Zara

Aldo

Harvey Nichols

Mango

Franklin & Marshall

Al Rifai

Sports Direct

Lillywhites

Topper

Rainha

Mizuno

Timberland

Sports Box

Clas Ohlson

Destination Maternity

Start-ups & 80 more brands 

Industries

Luxury
Retail
Wholesale
FMCG
Food
Sports
Fashion
Footwear
Apparel
Cosmetics
Home Furnishing

Healthcare

In-Depth Market Knowledge

Latin America
Kuwait
UAE (Dubai & Abu Dhabi)
Qatar
Saudi Arabia
Indonesia

Testimonials

Take a look at what my co-works have to say about me and my professionalism.

"Fabiana is a highly qualified professional in Marketing. She secured the Marketing budget for Levi's with high control and responsibility, bringing new ideas and approaches to the way we invested in the brand. Being creative, team builder and a good look and feel bring Fabiana to a level of ambassador for the brand."

Rui Silva

Business Director @Levi Strauss & Co.

"I had the pleasure to work directly with Fabiana, and I can certify that she is a dedicated professional, focused on delivering results. She has an exceptional creativity and always brings differentiated solutions and proposals. Besides her high ability in achieving the goals flawlessly, Fabiana is a real teamwork. Also, she is highly skilled in all Marketing fields."

Mauricio Busin

Marketing & Merchandising Director @Asics

"It's such a great opportunity to work closely alongside Fabiana, whom I value as one of my mentors. She is not just a delight to work with, but she is also someone who challenges her team to look beyond the typical and works towards a common goal with a sense of purpose. 

Being the head of the company’s whole marketing operation, she has driven the business run to its brimming potential by her creativity, smart work, effective leadership and many such attributes making her one of the worthy few people I look up to in the industry. Her projects promote higher morale inside the company and create a positive impact on the business’ performance. 
I could go on writing about the dynamic energy she contributes to the team. She is not just an experienced and efficient Marketing Director...she is one courageous leader, an influence I  admire."

Jonnalyn "Joy" Carpio-Pacursa

Senior Creative Designer @Al Homaizi Group

 
 
 
 
 
 
 
 
 

Don't be like Alice in Wonderland:

"If you don’t know where you’re going, any road will get you there."

Lewis Carroll

Welcome to my world

January 23, 2020

Closed for stocktaking

December 29, 2019

The lack of brand personality

September 14, 2018

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Connecting Thoughts

Contact Me

Do you have a particular challenge?

It will be my pleasure to support you.

Contact me today.

@IamFabianaSantana

Follow me on Instagram. There I talk about my inspirations, reflections and experiences. 

See you there!