Combine creativity, responsibility and good humour, and you have Fabiana Santana.
Fabiana is an international senior marketer and talented communicator who infuses new ideas and strategies into just about everything. Using positivity and business technicallities, Fabiana helps companies and individuals define where to focus to ensure growth.
Let's create together something that works!
What I Offer
This specific service is designed to analyze, confront, and solve your business needs. I provide customized Marketing solutions. I'll work with you throughout the entire decision-making process and guarantee results. Don't have a plan? Don't worry. I'll support you to build it!
A Comprehensive Approach
A great product, the right price, the best location, and outstanding promotion aren't enough anymore to conquer your potential customers. The right brand strategy considers additional factors such as culture, emotions, and solutions. I'll support you in designing the right brand strategy and finding the right customers for your business.
Currently, digital is the heart of any business and where companies have been struggling most. I'll analyse your digital presence and set a Digital Vision, Strategic Priorities and roadmap to ensure digital success for your business. As content is vital, I'll deliver the right one accordingly to your brand.
People & Skills
I will support you in reaching your goals or even defining them. Through 1:1 sessions we'll work on emotional self-awareness to set goals, identify measures of success and build a customized development plan for getting there and be successful.
I’m a senior expert in Marketing 360° in emerging markets and had supported more than 90 brands in different industries to reach their goals, coaching more than 350 people throughout their careers.
Bachelor in Public Relations & Communications
University of São Paulo - USP
Master of Business Administration
Fundação Getúlio Vargas - FGV
Business Disruptive Strategy
Harvard Business School
Digital, Social Media & E-commerce
Massachusetts Institute of
Technology - MIT
Indian Institute of
Franklin & Marshall
Start-ups & 80 more brands
In-Depth Market Knowledge
UAE (Dubai & Abu Dhabi)
Take a look at what my co-works have to say about me and my professionalism.
"Fabiana is a highly qualified professional in Marketing. She secured the Marketing budget for Levi's with high control and responsibility, bringing new ideas and approaches to the way we invested in the brand. Being creative, team builder and a good look and feel bring Fabiana to a level of ambassador for the brand."
Business Director @Levi Strauss & Co.
"I had the pleasure to work directly with Fabiana, and I can certify that she is a dedicated professional, focused on delivering results. She has an exceptional creativity and always brings differentiated solutions and proposals. Besides her high ability in achieving the goals flawlessly, Fabiana is a real teamwork. Also, she is highly skilled in all Marketing fields."
Marketing & Merchandising Director @Asics
"It's such a great opportunity to work closely alongside Fabiana, whom I value as one of my mentors. She is not just a delight to work with, but she is also someone who challenges her team to look beyond the typical and works towards a common goal with a sense of purpose.
Being the head of the company’s whole marketing operation, she has driven the business run to its brimming potential by her creativity, smart work, effective leadership and many such attributes making her one of the worthy few people I look up to in the industry. Her projects promote higher morale inside the company and create a positive impact on the business’ performance.
I could go on writing about the dynamic energy she contributes to the team. She is not just an experienced and efficient Marketing Director...she is one courageous leader, an influence I admire."
Jonnalyn "Joy" Carpio-Pacursa
Senior Creative Designer @Al Homaizi Group
Don't be like Alice in Wonderland:
"If you don’t know where you’re going, any road will get you there."
Do you have a particular challenge?
It will be my pleasure to support you.
Contact me today.
Follow me on Instagram. There I talk about my inspirations, reflections and experiences.
See you there!